Meet the Four Linen Style Personas
Your Scorecard result unlocks a personalized shopping experience—see which persona you’ll become and how each transforms your wardrobe.
The Easy Dresser
Comfort is your non-negotiable.
You need clothing that doesn't fight you - that moves with the day. Linenbreathes in ways no other fabric does, andlohis relaxed fits means you'll reach for these pieces every time. Plant-based, bioderadiable, and made in Ranfurly, New Zealand. Perfect for Australian and New Zealand summers, and everything in between.
The Minimalist
You dress with precision, not noise
You've already edited your wardrobe down to what actually works. lohi is built for that mindset - each peice carries itself. Nothing surplus, nothing synthetic. Linen is one of the oldest and most sustainable fabrics on earth, and it shows. Made in Ranfurly, New Zealand, worn for years, not seasons.
The Natural
The Fabric is the point for you
You're already drawn to natural materials - and Linen is the original. Plant base, biodegradable, worn by people for thousands of years, and still the best fabric for warm climates. lohi linen is made without compromise in Ranfurly, New Zealand. 100% natural, no synthetic blends. The wrinkles are part of it.
The Connoisseur
You know quality when you wear it.
You've outgrown fast fashion and you're not going back. Linen is one of the most environmentally responsible fabrics you can wear - plant based, biodegradable, and probably the first fabric ever worn by people. lohi makes it properly, in small runs, in a small New Zealand town with a couture story most of the world hasn't heard yet.
Shop Smarter, Dress Better—Start Your Linen Style Scorecard Now
"The right linen piece doesn't shout. It just fits — your body, your climate, your way of moving through the world. Find yours in 60 seconds."
